I help people up their dating game, as well as elevate their best selves. And I do it in a fun way.
Let’s just say relationships work best when both potential partners feel great about who they are and what they bring to the table. So before any introductions are made among the circles of highly-successful professionals I work with — there is some advance planning and strategy involved.
It’s one of the many, many things I love about doing this.
TBH, I’m a bit of a poster child for that old Whitman quote about containing multitudes. I never expected to find myself working as a luxury matchmaker to successful men and beautiful women. I started my career in politics, scaled and sold a customer-facing business, then completed a law degree. And yet, at this moment in my life, there is something so satisfying about the work I do running a consulting business in the luxury industry. It taps into every one of my interests and skill sets.
And I’m excited, because 2019 predicts some changes in the luxury market, which I’m looking forward to making the most of.
One of the biggest challenges in this industry at any point in time are the expectations. Let’s be honest, these are some high-powered professionals, even if they are single men and single women. Sometimes, what makes someone excel in their field can at first be a tad off-putting under romantic candlelight. For example, some of the wonderfully brilliant, clever, beautiful women I’ve worked with have needed help relearning how to just relax and enjoy themselves on dates. And typically, the highly successful men I work with need help being more at ease on dates, while also sharpening their image and learning what women will actually respond best to when being matched.
The individuals I work as a professional matchmaker and relationship consultant are used to being in charge. It can be a challenge for them to take direction in this area of their lives. Because the personal part is supposed to be easy, right? But it’s not. That’s why it’s especially rewarding when we embark on this journey together, I gently lead them in the right direction, and then suddenly they catch on. I love seeing them enjoying themselves, becoming that better version of themselves, and doing so with all the pride that comes with it as they find the romantic connections they were missing out on before.
That part is really why I do what I do. I have genuine affection for all of the people I’ve worked with and I love seeing them happy.
One thing that’s in changing for the luxury market in 2019 is where people will be putting their money. Luxury goods are expected to be less of a draw, say analysts, whereas luxury experiences are going to be gaining ground. This is good news for luxury service providers like myself, on many levels.
Whatever the luxury product or service you provide is, there is one key ingredient that I find is crucial to success: Discipline. It really is what sets this market apart.
Not in the sense of hard work — although I do work hard! What I mean is that it’s incredibly important in this line of work to have exacting standards.
Every single aspect of what you do must be on point. From your brand identity, to your communications, to the standards by which you execute on your promises. Being unwavering in your commitment to quality is essential if you want your clients to trust and engage with you. And to recommend you.
The luxury service business relies on word of mouth. If I work with a handful of successful, single men during one quarter, I can expect to find myself working with one or two of their good friends and colleagues a few quarters down the line. The same with single women, who know how hard it is for someone beautiful, successful, and smart to find partners of the same quality by chance, out in the wild. When they work with me and find themselves enjoying the romantic dating life they always envisioned, they are happy to share my details with their friends who are also single.
Without discipline and uncompromising integrity needed to help each individual find exactly what they are seeking, I wouldn’t have a successful business. My clients could easily turn to someone else.
What I love about the work I do is the opportunity to help people who feel so close to achieving their dreams lock in that one element that is still missing. You can put a lot of time and effort into your education, your business, your health, your finances, and your hobbies, and still manage to walk right past the one person who would make it all worth it!
Though I never expected to do this work, it turns out I have loved designing and running a consulting business that serves this tiny niche of the luxury market. I can honestly say it is one of the most rewarding experiences of my life. If you’re considering work in a unique sector, I encourage you to take that risk and fully commit to it for at least three years. If you do so with all the creativity and discipline you can bring to it, you may find you’ve met your professional match!